Effectus People Solutions was set up by human resources ‘people expert’, Abigail East.

Abi has over two decades of experience in HR, change management and communications. Her roles range across multiple industries on local, national and international levels.

Regardless of the size and scale of a challenge, Abi provides professional, intelligent and insightful solutions to each client.

“Abi is without doubt one of the most professional, personable, efficient and well-organised Human Resources specialists I have had the pleasure of working with.”



Effectus is Latin for performance, purpose, completion, realisation and result. This resonated with the ethos of the company Abi wanted to create. Effectus People Solutions believes in high standards. Abi’s approach is personal, professional, assured, efficient and timely. Abi has held senior HR and business roles, so she understands the issues her clients face and can provide practical, informed advice and solutions. Her clients feel they are in safe hands.

How We Can Work Together

Engage with Effectus People Solutions by the hour, half day or day for smaller pieces of work, or on a retained basis each month. Some clients define the project with Abi and agree a number of days to deliver the agreed end result and associated timelines. Abi also undertakes interim roles to cover employee departures and extended leave.

If you aren’t sure how best to engage Abi’s expertise, see the services page or contact us.

About Effectus

The success of Effectus People Solutions may be considered Abi’s biggest achievement to date. Launched in 2008, Effectus offers a wide range of human resources, change management and coaching services to clients across many sectors.


Clients include: Argos, Avanade, Channel 4, Channel 5, CIPFA, East Thames, Sony Europe, Spirit Entertainment, The Guinness Partnership, The Law Society, Town and Country Housing Group, Toyota, Visa Europe.

For some of the projects Abi has delivered, see Abi’s LinkedIn profile.

“Abi is extremely professional in her approach and how she conducts herself, mixed with a personable and easy style. She fitted into the team incredibly well, developing strong working relationships with external providers and internal colleagues alike, which made my job so much easier and enhanced the successful outcome.  As with any restructure, there were many hurdles and challenges that we encountered along the way, and Abi played a key role in helping us achieve the project aims, leaving us with a strong and motivated team for the future. I am proud to say that the Procurement function was awarded Employer of the Year and this in no small part was down to how the team was set up by those individuals concerned – of which Abi was a key part.”


Abigail East

Abigail East

CIPD qualified since 1997, Abi is now a fellow of the CIPD. In early 2014, Abi also became an associate consultant for the CIPD. Abi is certified with the British Psychological Society in occupational testing (Level A and B).


Abi was always interested in what makes people tick; but reading psychology at Bristol University convinced her to turn that passion into a profession.

As a member of Accenture's Graduate HR programme, Abi held internal roles in recruiting and generalist HR. She worked with Accenture’s world-class clients for almost 10 years.

Abi then joined Hay Group as  HR Director, UK and Ireland. As a member of the six-strong executive team responsible for managing the UK business, she developed deeper commercial and business management skills.

During 4 years with Hay Group, Abi redesigned and revised almost all of the people-related processes, policies, systems and benefits. She also created a newly service-focused and highly effective team.

General enquiries: +44 (0)7973 117745  |  Email: abigail@effectus.org.uk   linkedin